After an extremely successful year with more garden centres stocking PlantGrow products than ever, we’re thrilled to announce that our first national TV campaign goes live!
In partnership with Happy Hour, an award-winning creative agency based in the heart of Bristol, we’ve come up with a creative and thoughtful TV campaign that highlights the importance of organic gardening.
“We’re very excited to bring PlantGrow to TV. It’s a quality, eco-friendly product and we’re proud to work with them on their first response TV campaign.” Says Tom George, Creative Director at Happy Hour. “PlantGrow came to us with a specific brief, to reach organic gardeners and land the important organic and ecological benefits of their product vs chemical and peat-based fertilisers.
“Working with Chase Media, the combined direct response media and creative strategy targets the eco-conscious gardener and provides cut-through in ad breaks, using silence to emphasise the natural characteristics of PlantGrow. Creatively, we felt the quality of the product speaks for itself, so we decided to use that to our advantage to communicate how quietly and naturally PlantGrow works in harmony with your garden.
Since we’re known for winning the Breaking Boundaries awards we wanted to create something unique that showed our innovation and dedication to an organic, plant-based future.
Laura Ruddock, Producer at Happy Hour, says “We had an opportunity to do something different for PlantGrow and we were happy to rise to that challenge. The heroes of the creative are really the sights and sounds of the garden, which speak to the enjoyment we get from our connection to the natural world and underscore the benefits of using PlantGrow to garden sustainably.”
We’re delighted that more and more people are going to see PlantGrow and how it can benefit their gardens, whether they have a small vegetable patch or a whole plot of land. Take a look at our all-new TV advert below.