If you follow us on social media and read our blog, you will have seen that we were nominated for the Norfolk Business Awards’ Marketing Innovation Award. We’re delighted to announce that we won!
On 25th November, we swapped our wellies for formal attire and headed to the Norfolk Showground for an evening celebrating the county’s best businesses’ successes.
When it came round to announcing the winner of the Marketing Innovation Award, we were all on the edge of our seats – we knew that we’d submitted a strong application, but we were also up against some fantastic businesses.
We’re over the moon that we won the award. With our debut TV ad going live in the spring across channels like ITV and Channel 4, we knew we were in for a big year. We saw a 300% uplift in sales, which is brilliant as it shows more and more people are turning to organic, eco-friendly gardening – and that can only be a good thing.
Ashley Day, our sales and marketing director, said “It feels amazing to win this award! The team and family behind this have done a fantastic job – it’s simply phenomenal. It’s overwhelming for everyone and I’m very proud of everyone who has taken part.”
Whilst we’re happy to receive any prestigious award, the Norfolk Business Awards are particularly special to us.
“It’s a place where local businesses can come together and celebrate what we’re doing within this environment,” Ashley said. “It’s essential that we celebrate the success within this county.”
The Norfolk Business Awards judges commented: “It has been a highly successful year for PlantGrow, and its various marketing activities across a broad mix of channels have clearly played a significant part in its growth. To make a move into television advertising for a company with a small number of employees shows a real willingness to take risks and a commitment to the great story it has to tell as a business.”
We’re so proud of what we’ve achieved over the last year and we’re excited to continue to show gardeners that they can get astonishing results in their gardens using peat-free, natural products.
We wouldn’t be able to do this without our loyal customers and PlantGrow Champions that help spread the word about our range alongside our innovative marketing – so we thank each and every one of you!